The strategic move towards an omni-channel customer experience takes different forms in different industries. What all industries do share in common, however, is that the modern day customer expects a seamless experience.
 
Omni-channel customer experience - the combination of face-to-face and on-line channels to deliver a differentiated customer experience - is on the radar for IT leaders across retail and hospitality sectors today. The challenges are similar across the different sectors, but with important nuances in implementation and delivery.
 
This white paper is a must-read for any IT professionals responsible for managing IT within retail or hospitality - whether that's online or within other multi-branch verticals.
 
Read about how:
  • The Omni-Channel challenge requires a seamless integration across all platforms and the requirement for a branch network that can cope with this
  • The new requirements for branch IT, and how these new omni-channel retail strategies cannot be supported by old in-store IT solutions
  • Managing advanced branch IT requirements doesn't have to be complicated
  • By combining hybrid cloud and hyper-convergence, Cloud Managed Servers offer new opportunities for retail branch IT
Download your copy now - we promise never to pass your details to anyone else. 
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White Paper

Branch IT as a Customer Experience Asset

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© 2016 Zynstra Limited

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© 2016 Zynstra Limited

Zynstra Twitter Icon
Zynstra LinkedIn Icon

White Paper

Retail Branch IT as a Customer Experience Asset

Today’s Omni-channel customers spend 3.5 times more than other shoppers. Those retailers that adapt to this trend are the ones that are being successful.
For many experienced retail professionals, the idea of viewing retail branch IT as a key strategic asset and potential source of competitive advantage may seem a contradiction in terms.
 
However, with consumer needs evolving at the same rate as technology, it's vital both online & in-store retailers have the technology available to service their customers.
 
This white paper is a must-read for any IT professionals responsible for managing IT within retail - whether that's on the high-street, online or within other consumer verticals.
 
Read about how:
  • The Omni-Channel challenge requires a seamless integration across all platforms and the requirement for a branch network that can cope with this
  • The new requirements for branch IT, and how these new omni-channel retail strategies cannot be supported by old in-store IT solutions
  • Managing advanced branch IT requirements doesn't have to be complicated
  • By combining hybrid cloud and hyper-convergence, Cloud Managed Servers offer new opportunities for retail branch IT
Download your copy now - we promise never to pass your details to anyone else. 

 

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